In the era of digital shopping, keeping customers happy in-store is make-or-break for retail stores. The key to brick-and-mortar success lies in staying innovative and competitive by listening to the signals of your shoppers and providing them shopper-specific informations based on their individual wants, needs, behaviors and preferences.
Read more here: https://www.martechadvisor.com/articles/ecommerce/winning-customers-in-2018-by-merging-physical-and-digital-shopping/
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