Despite the increased popularity of online shopping, 87% of people still intend to shop at retail stores this holiday season. Per the 2017 Holiday Store Shopping Report from Natural Insight, retailers are on track to reduce customer anxiety and stress, while enhancing the in-store experience.
What can traditional retailers do to optimize their stores and set themselves up for success this holiday season, while catering to the ever changing needs and expectations of their shoppers?
- Offer shoppers digital store maps with wayfinding and routing
- Make it easier to locate products, deals and promotions in-stores with accurate and near real-time product location information
- Empower store associates with the tools to better service the in-store shoppers, increasing operational efficiency while reducing costs