Brick-and-Mortar Retailers Are Well Positioned for Black Friday

November 17, 2017 0 Comments

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Whatever your traditions are this holiday season, there is one tradition that retailers especially look forward to – shopping over Black Friday weekend. For both physical stores and ecommerce, this weekend is a major opportunity. With the ongoing growth of ecommerce sales, retailers intuitively think they should focus their efforts to online. Instead, retailers should be operating their stores like they do their ecommerce sites, tapping into retail tech innovation and understanding shifting consumer behaviors, retailers should be prioritizing the in-store experience.

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Nichole Clementi

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