Check out Point Inside’s weekly round-up of the top articles in retail and mobile for this week.
After ruling as the undisputed disrupter of American retailing, Walmart finds itself being disrupted. Walmart’s “supercentres” once offered an unmatched combination of squeezed prices and expansive choice, but this formula is losing its magic (see article). Discounters and other competitors are rivalling Walmart’s low prices at the same time as Amazon’s warehouses can beat its range.
Super retailers must publish multiple sets of data across the search ecosystem (especially the mobile ecosystem). Managing location data across hundreds and thousands of locations requires dedicated resources to scale the data and change it. Just as importantly, a business must treat location data as a competitive asset, organized and managed like inventory.
In 2015, two-thirds of time spent on digital media was mobile, with applications alone accounting for half. Consumers’ mobile devices are also staples of the in-store shopping experience. Shoppers would visit a store more often and buy more if leading in-store mobile shopping tools were available.
Part of Amazon’s explosive growth is due to the brilliance of its major marketing moves, such as the upcoming Prime Day on July 12, which promises discounts offered as often as every five minutes and 100,000 deals by the end of the day. 34.4 million items were ordered on Prime Day last year - 398 items per second.
The Hudson Yards store in NYC would be the fourth physical bookstore location for Amazon. Last fall, the company opened its first bookstore in its hometown of Seattle, amid secrecy and anticipation. Just four months after opening the flagship store, Amazon confirmed a San Diego location was in the works. In June, plans for a Portland bookstore surfaced.
As consumers grow increasingly comfortable with using their smartphones to pay for purchases, brands including Pizza Hut, Walmart and OpenTable have revolutionized the payments sector with AI-enabled initiatives, widespread mobile wallet rollouts and streamlined on-site checkouts.
Dick’s Sporting Goods is the latest bricks-and-mortar retailer to double down on integrating the mobile experience with its stores via an application update that introduces a new Stores section and an in-store mode pilot in select locations. Users can see details about their closest stores, present their ScoreCard loyalty card at checkout, scan products and check out the weekly circular.The volume of transactions on Walmart Pay recently increased 45 percent week-over-week. The jump in transactions suggests that shoppers are quickly embracing the opportunity to pay at the checkout using the Walmart app on their phones. Walmart also reports that 88 percent of Walmart Pay transactions come from repeat users, suggesting that users are satisfied with their experience.