Check out Point Inside’s weekly round-up of the top articles in retail and mobile for this week.Target’s Cartwheel app update maps shoppers directly to product deals
Target is making the in-store shopping experience easier and faster for customers using the Cartwheel application via an update that includes a store map highlighting products with coupons available as well as store-specific deals. Cartwheel users are now able to unlock deals specific to their most-visited location and navigate through the store via a map in which products featured within coupons are notified. Frequent shoppers of local Target locations will be able to unlock store-specific deals, in a bid to drive bricks-and-mortar sales while also building brand trust.
Staples’ app update enables customers to pin-point and locate every product in their search at their local Staples store. The interactive map can also route a customer’s trip, showing them the easiest and most convenient way to collect their items and get to checkout. Seventy percent of Staples app users are omnichannel shoppers. The new features of the Staples app will allow customers to shop seamlessly between stores and devices, providing easy access to product locations and availability both online and in their local store.
Meijer announced that four more metro Detroit stores will offer curbside service. More than 80% of weekly curbside orders come from repeat customers, which demonstrates how quickly the shopping option of picking up their groceries curbside is gaining popularity especially among busy parents and young millennials.” When ordering, the stores can fulfill an order of up to 12 items to be ready in an hour. Orders of 13 or more items is ready in three hours.
In a significant enhancement to Macy’s smartphone application, it now boasts an in-store mode, creating a destination for on-premise shoppers and playing catch up with retailers such as Walmart. With the latest update to its app, users can now access an in-store dashboard where they take advantage of relevant tools, including scanning for prices and real-time alerts for new offers. Additionally, users will see personalized, in-store savings pulled from the offers saves in their online wallet and displayed on the main screen of the in-store app experience.
To encourage customers to turn their bluetooth on, businesses can educate users on the value proposition, educate users that turning bluetooth ON won’t impact the battery life of their device, send informative notifications to users as they connect to free Wi-Fi in-store, put information up in-store, and more.
Wal-Mart is offering a free 30-day trial on its two-day unlimited shipping service, and an extra month free for paying members, starting Wednesday as it looks to sharpen its attack against the online leader. Beginning Friday, it will also offer discounts on an array of products that will ramp up as July goes by. These discounts, or what Wal-Mart calls "rollbacks," typically last 90 days or longer.
Walgreens is making clipping coupons much easier by allowing paperless coupons to be used for online purchases and displaying them on product pages within its application. The digital coupons were previously only available for in-store use, but now customers can redeem the deals online to better appeal to loyal consumers. Walgreens is now featuring relevant coupons within the product pages on its app and Web site, which only need to be tapped to save.
“Get comfortable with days of inventory, not weeks,” Tom Shortt, Home Depot’s senior vice president of supply chain, says is the message going out to stores. The retailer is targeting sales growth of nearly 15% by 2018, but wants to keep inventory levels flat or slightly down. Chains must predict whether demand will come from the internet or a store visit, and whether they’ll ship online orders from a distribution center or a store. Every move of inventory is an added cost that eats away at already thin margins.
As retailers hunker down on perfecting their location-based marketing techniques, the tactic of integrating mobile advertisements with directions to bricks-and-mortar stores via map applications may be the strategy they are searching for. Many retailers are tapping attribution as the one of the most important aspects of mastering location-based advertising. Users’ increasing willingness to relinquish personal data in exchange for relevant mobile experiences means that marketers will likely have an easier time of correlating smartphone behavior to in-store visits.
Barnes & Noble last week said it plans to introduce an elevated restaurant concept at four of its stores. One reason the strategy fits with CEO Ronald Boire’s vision for Barnes & Noble — food service is a clear brick-and-mortar advantage. The new concept stores will also foster the element of discovery that many book shoppers enjoy.