Catch up on Point Inside’s weekly round-up of top articles in retail and mobile.
Amid an assertive push to boost e-commerce, Walmart is leveraging its massive store footprint to grow online sales with several options for in-store pickup of online orders and discounts for online shoppers that in-store shoppers don’t see. Returns is another sticking point for consumers shopping online and along with a renewed commitment to convenience, this move by Walmart aims to alleviate that pain.
While location-targeted mobile ad dollars are expected to rise from $9.8 billion in 2015 to $29.5 billion by the end of 2019, for a 24.6 percent compound annual growth rate, according to BIA/Kelsey, that number only tells part of the way geospatial intelligence has impacted the way businesses and consumers interact.
Brick-and-mortar and online retail channels facing an inevitable and inexorable convergence. In their quest to stay relevant and avoid obsolescence, the new retailer mantra is personalized customer experiences. One of the smartest personalization strategies around is giving the customer the information and tools to determine their own journey – in essence, creating their own experience.
People may be downloading fewer apps, but they’re spending more time in the apps they do use — especially when it comes to shopping. Time spent in top traditional retailer apps — Walmart, Cartwheel (Target), Kohls, Home Depot and Kroger — grew 29 percent in that time. Time spent in apps of all types grew about 17 percent since last year, as more people in general spend more time in apps.
Ross Stores said this week it has added 40 new stores across 22 states in September and October, boosting its 2017 new store count to nearly 100 stores. Of the new stores, 30 were under the company’s Ross Dress for Less flagship brand and 10 were dd’s DISCOUNTS stores. The retailer said the most recent additions "complete the company’s store growth plans for fiscal 2017." The additions bring the retailer’s total footprint to more than 1,400 stores.
Neiman Marcus on Tuesday unveiled a new strategy it’s calling "Digital First" to further its position in the luxury retail space "by anticipating customers' evolving behaviors and engaging them more deeply to drive traffic online and in stores," according to a company press release.